原文:https://ux.useronboard.com/never-mix-up-features-with-benefits-ever-again-612115076cc

People don’t buy products; they buy better versions of themselves.

上面这句话是全文的核心

"Here's what our product can do" and "Here's what you can do with our product" sound similar, but they are completely different approaches.

-- @jasonfried

“我们产品可以做这些”和“你可以用我们产品做这些”看起来很相似,但是是完全不同的态度。

When you’re trying to win customers, are you listing the attributes of the flower or describing how awesome it is to throw fireballs?